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BEAUTY:  Amo Ferragamo

Salvatore Ferragamo’s new fragrance is a concentration of modern femininity, “Amo” Italian for life is the declaration of a down-to-earth, free-spirited young woman who is ready to seize every opportunity that the world has to offer, and leave her mark. This is a woman who acts instinctively, dares, seduces. Inevitably, then, she says out loud:  Amo Ferragamo! I live Ferragamo!

 

The Campaign

 

Suki Waterhouse  & Ellen Von Unwerth

 

Starring in the ultra-feminine campaign is renown model and actress Suki Waterhouse as the face of the fragrance. An international jet setter and young woman of the versatile talent, she embodies the passionate and lively spirit of Amo Ferragamo. Behind the camera, there is another exceptional woman Ellen von Unwerth, photographer and interpreter of femininity par excellence. The campaign was shot in  Florence, hometown of the Maison Salvatore Ferragamo. It is an ode to beauty, love of life and self-knowledge, presented in a catching and extraordinary story.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Fragrance

 

Amo Ferragamo is a daring, modern account of glamour and passion an Italian Bitter Accord with Blackcurrant and Rosemary. The heart is light and feminine as a flower where Jasmine Sambac melts with the brightness of Mate Absolute and Rhubarb. The dry down finishes with a woody sweetness. The unique sensuality of Amo Ferragamo, stems from the delicate blend of White Vanilla Tahitensis, Absolute Ambrox, and Sandalwood. 

 

Olfactive Family: Oriental Floral

Perfumer: Salamagne (Firminich)

 

 

The Packaging

 

The Amo Ferragamo bottle is both simple and extraordinary. The elegant lines replicate those of traditional Italian perfume bottles from generations ago.  The bottle reveals its complexity crafted with a subtly embossing that runs from the neck to the cap, and features a texture composed of tiny prisms, giving it a harmonious shape. Painted with a special shimmering polish, it reflects the light as well as Salvatore Ferragamo's deep passion for high-quality materials, those that can be worked from a natural, raw state into a unique, precious object through artisan ingenuity and creativity